Tumblr vs WordPress SEO, Revisited: The Aftermath

June 15, 2010

Some evidence that supports superior SEO in WordPress to Tumblr

Almost four weeks ago, I switched my personal blog (this very one) from Tumblr to WordPress, because I didn’t think Tumblr was particularly versatile or good for SEO.

The graph above shows my search engine referrer numbers, by the week. I realise this isn’t a huge amount of evidence yet, but it would seem to suggest that WordPress has the upper hand with SEO.

Now, some of you may say, “But! You’ve posted more content since then!“, and that is a good point. Even so, when I transferred my content from Tumblr to WordPress, I actually reduced the amount of content by at least 20 posts: a large number of audio/image posts didn’t come across, including my previous top SEO-referrer post on sitting/standing data (there were problems with the import, and to be honest, I didn’t think the content was particularly worth spending a lot of time recovering). So it should have all evened out.

Disclaimer, and to reiterate from my previous post: I don’t dislike Tumblr, and don’t think that advanced SEO is particularly important to everyone – certainly not most people who keep tumblogs on Tumblr. I’m not advocating that everyone should switch from Tumblr to WordPress. It’s just a move that suits me better.

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One Response to “ Tumblr vs WordPress SEO, Revisited: The Aftermath ”

  1. Superior SEO on June 19, 2010 at 7:51 am

    Hello Dan.

    Good choice, there is not shadow of doubt whatsoever that WP is in a wholly different league than Tumblr when you know what you’re doing with it.

    Even out of the box I expect that’s the case, but once you get it configured properly, it’ll be up, up and away..

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